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Search Engine Optimization

The SEO Process


EveryContractor’s Search Engine Optimization

The SEO process

Keyword analysis
Competitive analysis
Content enhancement
Code enhancement
Link enhancement
Code implementation
Web page submission

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The SEO Process

Step 1. Keyword analysis
Knowing which words and phrases people use to search for your services is an essential part of any well-executed search engine optimization (SEO) campaign. Our keyword analysis program takes the guesswork out of determining which words and phrases you should be targeting, identifying the best keywords to target in order to bring potential customers to your web site.

Step 2. Competitive analysis
The competitive analysis phase of EveryContractor’s search engine optimization process will help you size up your competition. After identifying the most effective keywords for your site, we will prepare a comprehensive competitive analysis and baseline reports showing you exactly where you stand relative to your competitors for specific keywords.

This phase of the SEO process gives us the data we need to help you outperform your competitors.

Step 3. Content enhancement
Once effective keywords are selected and a strategy is created for outperforming competitors, we will conduct the content enhancement phase of the search engine optimization process.

Content enhancement involves the modification of the words and images on your web site. During this phase of the SEO process, we will make recommendations to change the placement of existing content, add new content, or even remove existing content in certain circumstances.

Since the end goal of the SEO process is to achieve prominent placement for the right keywords, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough – the keywords need to be placed in your site in a manner that the search engines will “read” and that will push your site up, up, up in the rankings. There is a science and a bit of an art to this, and EveryContractor’s expertise will make a difference in your site’s placement, and ultimately your bottom line.

Step 4. Code enhancement
Regardless of how complex search engines seem, they are not yet complex enough to read all content that web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your site from being “crawled” effectively.

Even if your site has been programmed in pure, easy-to-read HTML, you may not be presenting the search engine spiders with optimal information. Search engines rely on specific code to determine the content within a web page.

Database-driven websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant impact on your site’s ability to draw search engine traffic.

Our programmers have years of experience and will make your code work with your content, rather than against it.

Step 5. Link enhancement
Once the content within your site includes the best keywords in all the right places, and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy-based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank." These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning.

Step 6. Code implementation
Once the content, code, and link enhancement processes have been completed, the next step in the search engine optimization process is implementation.

We can implement search engine optimization by preparing a deliverable that contains a hard copy document and a custom CD with all the code you need to make changes. This process enables your web team to simply paste the optimized code from the CD into your current pages.

Depending on level of access, we can also implement search engine optimization by accessing your web servers and uploading the coded pages. If you host your site with EveryContractor.com, we will already have the access we need to optimize your site.

Step 7. Web page submission
The final and critical step in the search engine optimization process is to make sure that each of the newly optimized pages is included in the indexes of all the relevant search engines. We look forward to adding your new and improved pages to the search engines, bringing new customers your way.

Click here for a FREE rankings report and SEO quote.

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